Amplifying 20 Agri-businesses in Africa

✦ Brand DNA & Identity elevation

✦Marketing Materials & logo

“It was a pleasure working with Rashina and the team. My experience was very positive; the team was both smart and patient throughout the process, taking the time to understand our business and translate our vision into professional marketing materials.

The refreshed logo, brochure, and branding gave OKLÀN BEST LIMITED a completely new look at a very important time, as we were preparing to launch our Tapioca Breakfast Series. The enhanced marketing materials strengthened our confidence and improved how we presented our products and company to buyers, partners, and stakeholders at international trade fairs.

I would definitely recommend your marketing services to other businesses. The support was practical, professional, and tailored to our needs, helping us improve our visibility and communicate our value proposition more effectively.

⏤ Elizabeth Nwankwo, CEO, Oklán Best

Rashina was hired by the International Trade Centre in Geneva to support 20 agri-businesses in both Nigeria and Côte d’Ivoire with Amplifying their marketing materials and brand image, in preparation for the Ghana trade fairs: Agrofood Ghana 2025.
You can learn more about the project in this video report:
✦ Brand identity, logo, marketing brochures, business cards
We provided refreshed logos, marketing brochures and business cards for 20 companies, by liaising and consulting directly with companies in French and English to provide suggestions, recommendations, and input regarding their brand image and marketing collaterals.
✦ Upskilling webinars in French and English
We delivered two marketing webinars and questionnaires to help the companies clarify the details and product information required to present their business in the best light at the Agrofood Ghana fairs.
✦ Managing the integration of elevated marketing materials
Over the course of two months, we liaised directly with the companies to help manage the integration of new marketing materials and imagery, in advance of the fair.
We worked with a selection of 20 agri-businesses producing cassava-based products. These brands included Oklan Best, Locagri, GLP Les Precuits, and Moyé Group.

“Notre expérience a été très positive et enrichissante. Grâce à votre accompagnement dans le cadre du programme EAT, nous avons pu mieux structurer notre réflexion stratégique autour du marketing digital, du commerce électronique et du développement de marchés à l'export.

Les différents outils et méthodes présentés nous ont permis de renforcer nos supports de communication, de clarifier notre proposition de valeur et de mieux mettre en avant les atouts de notre entreprise ainsi que de notre marque de riz LOCARIZ.

Nous recommandons sans hésitation ces services à d'autres entreprises, en particulier aux PME qui souhaitent renforcer leur visibilité, développer leur présence numérique ou accéder à de nouveaux marchés.”