Privacy Stuff
Amplify Ltd Last updated: 4th July 2026
1. Who We Are
Amplify Ltd ("Amplify", "we", "us", "our") is a company registered in England and Wales under company number 13104077, with its registered office at 3rd Floor Paul Street, 86-90 Paul Street, London, England, EC2A 4NE.
We are the data controller responsible for your personal data in connection with this website www.amplifystudio.com and our services.
If you have any questions about this policy or how we handle your personal data, you can contact us at:
Email: contact@amplify-studio.com
Post: 3rd Floor Paul Street, 86-90 Paul Street, London, England, EC2A 4NE
Data Protection Officer (if applicable): Denise Torrent
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect:
Identity data: name, title, username
Contact data: email address, phone number, postal address
Account data: login credentials, account preferences
Transaction data: details of purchases, payment information (processed via third-party payment providers — we do not store full card details)
Technical data: IP address, browser type, device information, operating system
Usage data: how you use our website and services, pages visited, time spent
Marketing data: your preferences in receiving marketing from us
Communications data: records of correspondence if you contact us
We do not knowingly collect special category data (e.g. health, religion, political opinions) unless you provide it to us voluntarily, and where we do, we will only process it where a specific condition under UK GDPR Article 9 is met.
3. How We Collect Your Data
Directly from you (e.g. forms, account registration, correspondence)
Automatically as you use our website (e.g. cookies, analytics tools)
From third parties (e.g. payment processors, analytics providers, publicly available sources)
4. How We Use Your Data and Our Lawful Basis
We only use your personal data where the law allows us to. Most commonly:
To register you as a customer/user — Performance of a contract
To process and deliver your order — Performance of a contract
To manage our relationship with you — Performance of a contract / Legitimate interests
To send marketing communications — Consent (or legitimate interests, where permitted)
To improve our website and services — Legitimate interests
To detect and prevent fraud — Legal obligation / Legitimate interests
To comply with legal or regulatory obligations — Legal obligation
Where we rely on legitimate interests, we have considered that this does not override your rights and freedoms.
5. Cookies
Our website uses cookies and similar technologies to distinguish you from other users, improve functionality, and analyse site usage. For full details of the cookies we use and their purposes, see our Cookie Policy.
You can set your browser to refuse cookies, though this may affect the functionality of parts of our website.
Typical categories we may use:
Strictly necessary cookies – required for the website to function
Analytics cookies – e.g. Google Analytics, to understand site usage
Functional cookies – to remember your preferences
Marketing/advertising cookies – to deliver relevant advertising (only used with consent)
6. Sharing Your Data
We may share your personal data with:
Service providers who provide IT, payment processing, analytics, hosting, or marketing services on our behalf, under contract
Professional advisers including lawyers, auditors, and insurers
Regulators and authorities where required by law
A buyer or successor in the event of a sale, merger, or restructuring of our business
We require all third parties to respect the security of your data and to treat it in accordance with the law. We do not sell your personal data to third parties.
7. International Transfers
Some of our third-party service providers may be based outside the UK. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement (IDTA), an adequacy decision, or equivalent approved mechanisms.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
9. Your Rights
Under UK GDPR, you have the right to:
Access – request a copy of the personal data we hold about you
Rectification – request correction of inaccurate or incomplete data
Erasure – request deletion of your data in certain circumstances
Restrict processing – request that we limit how we use your data
Data portability – request transfer of your data to another provider
Object – object to processing based on legitimate interests or direct marketing
Withdraw consent – where processing is based on consent, at any time
To exercise any of these rights, contact us at contact@amplify-studio.com. We will respond within one month, as required by law.
You also have the right to lodge a complaint with the UK's supervisory authority:
Information Commissioner's Office (ICO) Website: https://ico.org.uk Telephone: 0303 123 1113
10. Security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including [encryption / access controls / staff training, etc. — customise as applicable].
11. Children's Privacy
Our website and services are not directed at children under 13, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
12. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will indicate when it was last revised. We encourage you to review this policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this policy or your personal data, please contact:
Amplify Ltd, 3rd Floor Paul Street, 86-90 Paul Street, London, England, EC2A 4NE. Email: contact@amplify-studio.com