Amplifying Wise’s Global Marketing Day
✦ Brand DNA & Image Consulting
✦ Speaking & Events
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Wise is a global fintech company launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Today, they help millions of people and businesses manage their money across the world.
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Wise invited Amplify Studio to give a talk at their global marketing day “Wise Days” which was held both in London and Estonia, to help support knowledge-sharing, inspiration, and refined marketing approach among the global team across the company.
We were one of two external speakers in attendance, the other speaker being the CMO of Meta (now Chief Data Officer), Alex Schultz.
Wise wanted us to share our perspectives and case studies on marketing that shapes society for the better by being more inclusive, diverse, and bar-raising, to inspire their global marketing team in how they approach marketing.
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✦ Speaking & Knowledge Sharing
Through this project, we inspired Wise’s global marketing team to take a more inclusive and story-led approach to marketing that integrates their diverse and multi-cultural user-base. The results were phenomenal and we received many positive notes and comments from members in attendance.
“Rashina gave an insightful talk for our global Marketing Day. She advocated for representing diverse and marginalised groups through stories that get to the heart of their lived experiences, whether they’re businesses or individuals. Hearing about Amplify Studio’s work was inspiring and renewed how important diverse and inclusive marketing is for our Wisers.”
⏤ Cian Weeresinghe, CMO, Wise
Team Feedback ✹ ✦ ✹
