Moio is a luxury artisanal accessories brand specialising in hand-beaded bracelets. Based in New York and Zimbabwe, Moio’s accessories are brought to life by Zimbabwean artisans, using traditional Shona artistry and craftsmanship. Profits from bracelet sales are re-invested into supporting the livelihood and skills of local Zimbabwean women.

https://moio.love/

Amplify Studio partnered moio to help elevate their brand image and messaging, injecting more audacity and magnetism into their message. we were later invited by the brand to represent them in their partnership with Diane Von Furstenberg’s women day event.

✦ Repositioning Moio’s brand and online presence

Amplify Studio initially partnered with Moio to help elevate their brand image and messaging, injecting more audacity and magnetism into their personal message. We had a series of consultations with their founder, to help them re-define their message, positioning, and approach to storytelling and how the brand was sharing content online.

✦ Brand representation at Diane Von Furstenberg’s “Women In Charge” event in New York

Moio hired us to help represent them as a brand for Diane Von Furstenberg’s International Women’s day event in New York.

We helped the brand liaise with the Diane Von Furstenberg marketing team, organise their upcoming booth, and organise social media mentions, posts, and stories tagging the Moio brand with an image of Diane wearing their signature bracelets.

We also created a signature storytelling series for this specific event, to illustrate the brand’s values and mission, and a flyer and QR code alternative for event participants to take away.

Once the event was over, we organised a sales training for Moio team to help upskill their brand partnerships and sales approach for future events.

✦ Renewed clarity on the brand image, positioning and message.

✦ Diane Von Furstenberg herself wearing Moio’s bracelet.

✦ The brand being tagged and shared online by DvF’s marketing team.

✦ Additional marketing materials included in the booth, including flyers and a standalone poster and QR code for the brand.

✦ Moio was featured and interviewed by the International Trade Centre’s Ecomconnect’s community.

✦ This collaboration was highlighted by Nest Guild as a success within their internal guild mentorship initatives, since this is how the brand came into contact with Amplify Studio.