Alanina Jewelry, a luxury experience

ALANINA is a luxury jewellery brand based in Dubai and Lebanon, serving highly exclusive clientele in the MENA region. Each piece is hand-crafted and designed by Nisrine Mourad, the Lead designer behind the brand.

ALANINA jewelry is for the modern woman who dares to be more in her life, who embraces all things new, unconventional.

https://alaninajewelry.com

Amplify Studio has been working alongside ALANINA since 2022. Over the last four years, we have accompanied the brand in elevating their image, positioning and industry profile, securing red carpet appearances, and features in global fashion publications.

Our work together has been a highly fruitful collaboration that helped the brand to truly position in international markets and craft a highly unique brand positioning within the industry. The brand is now well known by global stylists, and is regularly worn by international and global celebrities including Haife Webhe and Chrissy Teigen.

✦ 1:1 Brand DNA & Image Consulting

We worked extensively with the brand to clarify their brand DNA, messaging, and visual identity, which was was not reflecting its luxury aesthetics.

✦ Repositioning the brand of ALANINA

We worked on re-positioning Alanina through various projects including revamping their social media, website, creative directing photoshoots, founder branding, and supervising all creative and visual elements relating to the brand’s upcoming collections.

We also defined the key messaging and positioning for several of the brand’s collections, including SPIRALE and Golden Hours.

✦ Brand Partnerships, Events & Collaborations

We directly represented and continue to represent Alanina Jewelry for brand collaborations, partnerships, and events.

This included:

• Organising and creative directing the launch event for the brand’s SPIRALE collection at Mark Hachem gallery in Beirut.

• A photoshoot for the brand’s new collection with L’OFFICIEL magazine in Paris

• Interviews for the brand including Vanity Fair Germany and Womenpreneur magazine in the MENA region

• Liaising with prominent stylists, celebrities, PR agencies and influencers to continue building. the brand’s international presence

• A red carpet appearance at Venice Film Festival alongside Vogue photographer and model Nima Benati

• Defining and organising key launch events and photoshoots for the brand’s upcoming collections

✦ The brand was featured on several occasions in L’OFFICIEL magazine, Vanity Fair, Womenpreneur magazine.

✦ Alanina jewelry was worn on the red carpet by global celebrities including Chrissy Teigen, as well as on album covers, photoshoots and a music video of Haife Webhe, an internationally renowned singer.

✦ Nisrine Mourad, founder of ALANINA was personally intereviewed by various publications

✦ The brand gained international recognition among stylists, celebrities, and media personalities following the launch of the Spirale collection, which celebrated Lebanon’s artistry and culture.